Dedicated PM Highlight Cheshire’s practice of assigning a dedicated Production Manager to each client. Sales can position services as personalized account ownership, cross-sell complementary AV capabilities, and ensure high-touch project management for larger or multi-event engagements.

Full-service Capabilities Emphasize their state-of-the-art tools and creative mastery as a selling point for comprehensive events. Upsell opportunities exist for extended services such as advanced production design, on-site tech support, and post-event analytics or reporting using the existing tech stack.

Relationship Focus Leverage the emphasis on building personal, enduring client relationships and proactive communication. Use this to secure repeat business, referrals, and multi-event retainer-style engagements with clients seeking predictable outcomes and stress-free execution.

Tech Stack Synergy Position Cheshire as a tech-forward partner by aligning with their tools (Salesforce, WordPress, Google Cloud, monday.com, etc.). Propose integrated solutions, CRM-enabled lead capture for events, and scalable platforms for sponsors, venues, and vendors.

Growth Readiness With revenue in the current range and a lean team, sales can target growing mid-market clients in events services seeking flexible, high-service AV partners. Propose tiered packages or performance-based pricing to win larger, recurring contracts and expand into related event segments.