Expansion Opportunity Chesapeake Beverage is expanding offices to Florida, signaling growth and potential new distribution channels beyond Maryland. Sales outreach should explore Florida-based craft and import brands that align with CBC’s existing portfolio and leverage their wholesale capabilities.

Portfolio Alignment As the exclusive Anheuser-Busch wholesaler for Baltimore City and County and a distributor for Crown Imports, Diageo-Guinness, and various craft brews, CBC has a diversified, premium-focused portfolio. Target premium and craft brands seeking regional leverage in Maryland and additional distribution via CBC’s network.

Midmarket Scale With 51-200 employees and revenue in the 100M–250M range, CBC sits in a scale where medium-sized brands can gain meaningful market access without competing with giants. Propose growth strategies for growing brands aiming to expand distribution in Maryland and surrounding markets.

Technology Enablement CBC utilizes tools like IBM Cognos, Office 365, and e-commerce infrastructure (WooCommerce), suggesting openness to data-driven sales efforts, digital ordering, and CRM integration. Propose data-driven campaigns, retailer targeting, and streamlined order workflows to improve sell-through.

Market Positioning CBC’s role with Anheuser-Busch and major import partners positions it as a gateway for brands seeking Maryland and regional access. Emphasize competitive advantages around on-the-ground distribution strength, market reach, and marketing collaborations at Cross Street Market and beyond to win new brands seeking MD presence.