Boutique Bay Property Target the Cherry Tree Inn & Suites as a waterfront Traverse City hospitality client with a focus on services and wellness amenities to upsell partnerships for event catering, group bookings, and extended-stay packages. Emphasize personalized service, cleanliness, and family-friendly features to drive corporate retreats and leisure bundles.

Management Expansion Leverage the recent leadership appointment of Katherine Herberholz as Dual General Manager to propose executive outreach for management-for-service collaborations, brand alignment projects, and cross-property marketing initiatives with the adjacent Hotel Indigo property.

Digital Marketing Offer digital marketing and advertising services leveraging their current tech stack (Microsoft Advertising, Google Tag Manager, Constant Contact, Mailgun, JSON-LD) to optimize OTA performance, retargeting, and email campaigns for higher direct bookings and loyalty program enrollment.

Loyalty and Upsell Propose loyalty program enhancements and upsell opportunities around in-room amenities (kitchens, high-definition media, docking stations) and on-site facilities (pools, sauna, fitness, arcade) to increase average nightly rate and guest lifetime value.

Midmarket Growth Position as a scalable mid-market hospitality partner with revenue range similar to smaller hotel groups, offering flexible packages, seasonal promotions, and ERP/ad tech integrations to compete with mid-tier chains while expanding their direct booking share.