Cherry Central

FarmingMichigan, United States11-50 Employees

Cherry Central is a farming cooperative and processor based in Traverse City, Michigan. The organization partners with member cooperatives to grow, harvest, and process a range of fruit and vegetable products, including red tart cherries, apples, blueberries, cranberries, strawberries, pomegranate arils, and asparagus, with operations spanning the United States, Canada, and beyond. Its products are distributed internationally as dried, frozen, canned, and customized offerings, serving manufacturers that require consistently high-quality produce with reliable taste, texture, and appearance.

Established in 1973, Cherry Central positions itself as a leading supplier within the fruit and vegetable sector, focusing on peak-ripe harvests and branded lines such as fruitHaven and Indian Summer. The company serves a diverse set of customers, including major manufacturers seeking steady supply chains and product differentiation, while continually expanding its brand presence and leadership in the red tart cherry category and related produce. Recent leadership changes reflect ongoing governance and strategic development within the cooperative structure.

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