Luxury customization Opportunity to position premium, fully customizable post-mastectomy prosthetics and bras as a high-margin specialty line for medical retailers and oncology clinics seeking bespoke patient fittings.

Direct-to-consumer scale Leverage their Squarespace/Shopify setup and consumer-friendly fitting experience to expand partnerships with D2C wellness brands, medical supply distributors, and specialty boutiques focusing on post-surgery care.

Insurance-friendly billing Highlight insurance billable capabilities to potential partners such as hospitals and clinics, offering a streamlined revenue channel and recurring purchase potential through care programs.

Tech-enabled marketing Capitalize on integrated email and ad tools (Klaviyo, Mailchimp) and omnichannel payments to support co-branded campaigns with healthcare providers, breast cancer support networks, and charity events.

Funding & growth potential With recent funding and a lean team, pitch as an agile partner for strategic collaborations, clinical trial programs, or pilot projects with larger retailers or medical distributors to accelerate market reach.