Small Biz Focus Target a personalized SMB package highlighting affordable web development, Drupal/WordPress expertise, and lightweight software solutions optimized for small to medium-sized businesses, leveraging their open source stack.

Limited Staffing Position services as a scalable outsourcing option given their reported 0-1 employees, offering flexible engagement models such as project-based or managed hosting to extend capabilities without hiring.

Full Stack Enablement Emphasize end-to-end capabilities from design and CMS implementation to custom software and project management, presenting cross-sell opportunities across web design, development, and deployment.

Security & Compliance Highlight strengths around security hardening (HSTS, X-Content-Type-Options, X-XSS-Protection) to pitch security reviews, compliance enhancements, and ongoing best-practice audits for client websites and apps.

Forecastable Growth Leverage the broad market landscape of large IT services competitors in the region to position Cherick as a cost-effective, nimble alternative for incremental projects, maintenance contracts, and specialized Drupal/WordPress work.