Community partnerships Target local institutions and organizations connected to Ashland and Chequamegon Bay such as school districts, parks departments, and Hunger Task Force to expand co-op programs, discount partnerships, and community education events that drive store visits and loyalty.

Local sustainable focus Leverage the co-op’s emphasis on local and sustainable food production to build relationships with regionally produced goods providers, farmers markets, and zero-waste initiatives, creating co-branded promotions and supplier-led events that attract ecoconscious shoppers.

Community engagement Exploit the long-standing community projects such as the mural initiative and education efforts to position the co-op as a community hub, offering sponsorships, host-site collaborations, and volunteer programs that increase foot traffic and brand affinity.

Scaled value offers Propose tiered membership perks, wholesale-like bulk discounts for community groups, and GusNIP-aligned discount programs to broaden access and stimulate higher basket sizes among existing members and new customers.

Digital enablement Expand ecommerce and digital marketing by optimizing WordPress/WooCommerce storefronts, implementing targeted local ads, and leveraging data insights from MonsterInsights to tailor promotions to neighborhoods and peak shopping times.