Niche market Target mid-sized office facilities within the Champaign, IL region that require trusted janitorial supplies and equipment, leveraging CMI's 11-50 employee base as lean, responsive service partners.

Experience leverage Position CMI’s 120 years of combined experience as a differentiator to win contracts with organizations seeking tailored cleaning solutions and reliability in daily operations.

Tech-enabled service Highlight existing tech stack and security posture (Azure AD, Windows Server, KnowBe4) to address clients prioritizing secure vendor ecosystems and efficient procurement workflows.

Growth-fit clients Target similar service providers in the region or national accounts with $1M–$10M revenue where CMI can scale from niche janitorial supplies to broader facility maintenance offerings.

Competitive positioning Differentiate from larger incumbents by emphasizing personalized service, flexibility, and rapid response times that align with smaller teams and localized support in Champaign and surrounding markets.