Analytics Optimization CASA currently uses Google Analytics Enhanced Ecommerce and Google Search Console; opportunity to migrate to GA4, implement event and goal tracking for program enrollments, partnerships, and donations, and optimize digital outreach ROI.

Care Tech Integration As a small organization delivering treatment and support, CASA could benefit from HIPAA-compliant patient engagement tools, online scheduling, telehealth capabilities, and secure messaging to improve access and continuity of care.

Web Modernization The existing stack (RequireJS, Polyfill, jQuery, WebsiteBuilder) indicates an opportunity to modernize the web platform, enhance mobile responsiveness and accessibility, and simplify maintenance with a modern CMS and security updates.

Funding Growth Revenue range and partnerships suggest a market for donor management, grant tracking, and fundraising automation to scale educational programs and expand community outreach in Connecticut.

Security Compliance Current use of HSTS plus other security measures positions CASA for security consulting, HIPAA readiness assessments, and staff training to prevent data risks as they scale operations and partnerships.