Niche Focus Target buyers are HERS Raters and eligible certifiers across the country who need DOE approved 45L software and energy modeling services. Use vertical-specific outreach highlighting compliance and streamlined certification for the $2,000 45L credit.

Small Team Advantage With a lean team and revenue under one million, CHEERS 45L can be a highly responsive partner for niche players and boutique builders, offering agile licensing or services that reduce procurement friction and shorten sales cycles.

DOE Certification Position the software as the only on-demand, DOE approved solution for 45L. Emphasize reliability, regulatory alignment, and faster turnaround to win over administrators and project developers seeking compliance certainty.

Energy Efficiency Trend Capitalize on the broader demand for energy efficient housing and federal incentives. Propose bundled offerings that combine software access with energy modeling services to capture end-to-end certification needs for builders expanding portfolios.

Tech Stack Synergy Highlight compatibility with common tools (Microsoft 365, cloud services, security features) to ease integrations for customers already using similar platforms. Offer white-glove onboarding and integration support to reduce friction.