Growth through Franchising Target franchise development opportunities by highlighting Checkers & Rally’s expansive footprint, strong brand awards, and proven growth trajectory. Offer scalable franchise support packages and site-selection assistance to accelerate new-unit expansion in high-traffic markets.

Digital Experience Leverage the Sixty60 app launch and web rollout to propose partnerships for digital ordering, loyalty integration, and data-driven marketing services. Pitch enhanced mobile ordering analytics, personalized promotions, and frictionless curbside/drive-thru experiences.

Efficiency & Tech Position technology partnerships around optimizing operations and cost savings using existing tech stack familiarity (WordPress, AMP, Google Tag Manager, Coupa). Offer integrations for supply chain efficiency, order management, and digital storefront improvements for franchisees.

Menu Innovation Identify opportunities to monetize new product concepts and regional menu tests (Buford Bites, Bacon Pepper Jack Buford) with pilot programs, limited-time offers, and co-branded promotions to drive traffic and average ticket growth across locations.

Brand Equity & Partnerships Capitalize on Checkers’ award-winning branding and high perceived craveability by proposing strategic sponsorships, cross-promotions with sports/entertainment properties, and franchisee-facing incentives to attract operators and strengthen multi-unit ownership.