Refractive Co Management Leverage Dr. DeBass's extensive LASIK and cataract co-management experience to establish referral partnerships with local ophthalmology practices, expanding patient inflow for pre- and post-operative care and specialty contact lens fitting.

Niche Lens Expertise Capitalize on expertise in eye disease, specialty and RGP contact lenses, and glaucoma management to offer high-margin lens fittings and ongoing monitoring packages to existing patients and nearby clinics.

Digital Engagement Upsell The current tech stack suggests a basic online presence with cart functionality; upgrade to modern scheduling, tele-optometry, and online eyewear sales to increase patient acquisition, retention, and revenue per visit.

Local Market Potential As a small Virginia practice with a focused footprint, there is potential to partner with regional providers and community health programs to expand service lines and drive referrals from rural communities.

Patient Centered Differentiation Emphasize personalized patient education and relationship-driven care as a differentiator from larger chains, turning trust into higher retention and opportunities to cross-sell eyewear, eye care services, and glaucoma management.