Premium collaboration Chasing Paper recently launched a premium wallpaper collection in collaboration with CAFÉ appliances, signaling a pathway to cross-promotional sales with high-end appliance and home design brands.

Kitchen and beyond Partnership focus on kitchen and related spaces suggests sales opportunities with kitchen remodelers, cabinetry brands, and interior designers looking for cohesive wallcoverings to pair with premium appliances.

Accessible luxury With a mid-sized team and revenue in the 10–25 million range, there is room to scale through wholesale channels, showroom partnerships, and e-commerce momentum targeting design-conscious consumers seeking removable wallpaper.

Trend driven Frequent launches tied to trends such as Cottagecore Edit and movie-inspired lines indicate opportunities to pitch seasonal collections to retailers and hospitality brands seeking fresh, timely designs.

Innovative tech Use of modern tech stack and marketing tools (Salesforce, Klaviyo, analytics) shows potential for data-driven B2B outreach, targeted campaigns to interior designers, specifiers, and contractor networks.