Innovative Product Launches Chasing Paper frequently releases new wallpaper collections inspired by trending themes such as Cottagecore and popular movies, indicating a strong opportunity to target customers seeking fresh, trendy home decor options.

Collaborations & Partnerships Partnerships with brands like Yelp and E. Frances Paper demonstrate an openness to collaborate with small businesses and local brands, suggesting potential for joint marketing campaigns or exclusive collections to attract niche markets.

Digital Engagement Utilization of platforms like LiveChat, Yotpo reviews, and modern cloud services shows a focus on online customer engagement and feedback, which can be leveraged to upsell or cross-sell to existing customers through targeted digital campaigns.

Expansion Potential With a limited employee base of 11-50 but active product innovation and collaborations, there is an opportunity to scale operations or expand into new markets by increasing marketing efforts or diversifying product lines tailored to different regional tastes.

Market Trend Alignment Chasing Paper’s focus on customizable, removable wallpapers aligned with current interior design trends suggests a viable target audience of homeowners, renters, and small business owners interested in flexible and stylish decor solutions.