ChannelMix Employee Directory
Technology, Information and MediaMissouri, United States2-10 Employees
ChannelMix provides a marketing analytics platform that forecasts how media investments affect revenue, enabling data-driven decision making. After connecting data, the platform delivers predictions within 24 hours and presents alternative media mix scenarios as a scatter-plot with differing efficiency levels. It has been described as capable of delivering more leads at the same media budget, aiding marketers in optimizing spend to meet targets. Headquartered in Kansas City, Missouri, ChannelMix serves both marketing teams and technically oriented analysts who can apply filters, build custom reports, and access datasets for off-platform analysis via data-sharing with cloud-based databases to automate data ingestion. The company is a six-time Inc. 5000 honoree, and in August 2024 it was acquired by InMarket Media, LLC.