Polling credibility Change Research has a track record of high-profile, accurate polling with coverage in major outlets and proven efficacy in recent elections, signaling strong credibility to potential clients in political campaigns, public affairs, and media.

Media partnerships Active partnerships with Crooked Media and CNBC have generated millions of social impressions, suggesting opportunities to offer co-branded polling, audience insights, and distribution leverage for clients seeking broad reach.

Technology depth A robust tech stack including WordPress, Wix, MySQL, and Tailwind CSS, plus measurement through Open Graph, implies flexibility for clients needing scalable survey deployments, data dashboards, and customized reporting ecosystems.

Growth potential With 11-50 employees and revenue in the low millions, there is room to scale services, cross-sell advanced analytics or panel management, and support larger campaigns while maintaining a boutique, client-focused approach.

Client network Frequent collaborations with non-profit, media, and advocacy organizations (e.g., Rise Indy, Teen Vogue, New York Immigration Coalition) indicate appetite for partnerships across diverse sectors, opening doors for sector-specific poll programs and issue-based research.