Insights

Global Market Presence Chain Reaction Cycles operates in over 70 countries across 10 languages and 14 currencies, indicating a strong international customer base and potential for multilingual and cross-border sales solutions.

E-Commerce Expansion The company's online platform launched in 2000 and has since grown through strategic partnerships like the 2016 merger with Wiggle, offering opportunities to enhance digital marketing, payment systems, and logistics solutions for online retail.

Diverse Sporting Goods Portfolio Focusing on cycling, running, and swimming gear enables tailored product offerings and targeted marketing campaigns, presenting opportunities for upselling complementary products or services within these niche markets.

Recent Operational Changes Closure of Belfast offices and flagship stores suggests a shift toward centralized distribution and online sales, which can open opportunities for supply chain optimization, warehouse technology upgrades, and omnichannel engagement strategies.

Growth and Innovation Potential With a revenue range of 1 to 10 million and ongoing Black Friday campaigns, there is a clear focus on seasonal sales boosts and promotional activities, offering avenues for sales enablement tools, promotional tech solutions, and customer engagement platforms.

Similar companies to Chain Reaction

Chain Reaction Tech Stack

Chain Reaction uses 8 technology products and services including Google AdSense, Akamai, JSON-LD, and more. Explore Chain Reaction's tech stack below.

  • Google AdSense
    Advertising
  • Akamai
    Content Delivery Network
  • JSON-LD
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Piwik PRO Core
    Web Analytics

Media & News

Chain Reaction's Email Address Formats

Chain Reaction uses at least 1 format(s):
Chain Reaction Email FormatsExamplePercentage
First.Last@chainreactioncycles.comJohn.Doe@chainreactioncycles.com
91%
F.Last@chainreactioncycles.comJ.Doe@chainreactioncycles.com
5%
LastFir@chainreactioncycles.comDoeJoh@chainreactioncycles.com
3%
Last.First@chainreactioncycles.comDoe.John@chainreactioncycles.com
1%

Frequently Asked Questions

Where is Chain Reaction's headquarters located?

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Chain Reaction's main headquarters is located at 5 Trench Road Newtownabbey, Northern Ireland bt36 4ty United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Chain Reaction's phone number?

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You can contact Chain Reaction's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Chain Reaction's official website and social media links?

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Chain Reaction's official website is chainreactioncycles.com and has social profiles on LinkedIn.

What is Chain Reaction's NAICS code?

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Chain Reaction's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Chain Reaction have currently?

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As of June 2026, Chain Reaction has approximately 119 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Financial Officer: N. J.Founder And Internet Marketing Strategist: A. C.Operations Team Leader: R. C.. Explore Chain Reaction's employee directory with LeadIQ.

What industry does Chain Reaction belong to?

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Chain Reaction operates in the Sporting Goods Manufacturing industry.

What technology does Chain Reaction use?

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Chain Reaction's tech stack includes Google AdSenseAkamaiJSON-LDLightboxjQuery MigrateMoment.jsGoogle Tag ManagerPiwik PRO Core.

What is Chain Reaction's email format?

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Chain Reaction's email format typically follows the pattern of First.Last@chainreactioncycles.com. Find more Chain Reaction email formats with LeadIQ.

When was Chain Reaction founded?

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Chain Reaction was founded in 1985.

Chain Reaction

Sporting Goods ManufacturingNorthern Ireland, United Kingdom51-200 Employees

We are passionate about everything we do and driven by our winning teams, who value the unique strengths we each bring. We will encourage you to be who you want to be, to achieve your best and work together to achieve our company goals. 

From a small family run business that started in 1985, we’re there for every turn of the pedal, for every cyclist around the world! We started as a small bike shop in Ballynure, Northern Ireland and we went online in 2000 with the launch of Chainreactioncycles.com. In 2016, we merged with Wiggle and are now a global leader in the online retail of equipment for cycling, running and swimming, selling to over 70 countries, in 10 languages and 14 currencies.

We have offices based in Portsmouth, Belfast and Edinburgh, and our distribution centre is based in Wolverhampton. 

We are always looking for great talent to join our team, so whether you’re a beginner or an expert, a sports enthusiast, or an excel expert, a people manager or an analyst, we have a place for you! There’s a place for everyone in our winning team! 

You won’t just be joining the WiggleCR family, we’re part of something bigger. We are now proud members of the Signa Sports United family!

For your chance to join the winning team and be part of our success story contact our Talent Team at Jobs@Wigglecrc.com

Section iconCompany Overview

Headquarters
5 Trench Road Newtownabbey, Northern Ireland bt36 4ty United Kingdom
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1985
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Chain Reaction's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Chain Reaction's revenue is estimated to be in the range of $1M$10M

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