Clinical expertise Target Certus International for expanded CRO and imaging core lab collaborations that leverage their 28+ years of trial experience, FDA relationship, and flexible, sponsor-customized trial management approach to win ongoing or multi-phase studies.

Mid-market scale Position their size (51-200 employees, revenue 10M-25M) as a benefit for focused, hands-on client service and rapid decision cycles, appealing to sponsors seeking boutique CROs with scalable capabilities.

Imaging capabilities Emphasize opportunities to upsell imaging core lab services alongside traditional trial management, promoting integrated packages that reduce timelines and ensure standardized imaging across sites.

Regulatory alignment Leverage Certus’s stated strong FDA relationship to offer regulatory strategy support, risk-based monitoring, and compliance-oriented services as a differentiator for sponsors with stringent approval timelines.

Digital presence Explore partnerships or pilot engagements around their existing tech stack (WordPress, MySQL, Elementor, etc.) to streamline data capture, reporting, and sponsor portals, presenting cost-efficient digital solutions.