Cloud Native Growth As a nationwide independent claims administrator with mid-market scale, Certus could benefit from a cloud-native claims management and analytics platform that integrates with Microsoft Azure to streamline investigation, adjustment and final resolution across liability, construction, excess and auto claims in all 50 states, reducing cycle times and operating costs.

Vertical Specialization Certus targets commercial and residential construction, hospitality, real estate, retail, and nursing homes. A tailored portfolio of modules for each vertical (loss estimating, inspections, subcontractor management and regulatory reporting) offers cross-sell opportunities to grow wallet share within existing clients and win new carriers seeking vertical expertise.

Drone Imaging The existing use of Kespry and EagleView positions Certus well for added image-based loss assessment; propose enhanced inspection workflows, drone data integration, auto-generated estimates and expedited claim resolution to improve accuracy and speed.

Mid-Market Advantage With 11-50 employees and revenue between 100 and 250 million, Certus sits in the mid-market sweet spot; deliver scalable automation, AI-assisted triage, and vendor management solutions designed for mid-sized TPA environments to tighten margins and differentiate from large competitors.

Data Driven Growth Emphasize data analytics and regulatory compliance across all states; offer dashboards, reporting, and predictive insights for liability and auto claims to attract more business from carriers and insureds seeking measurable performance and risk management.