certua Email Format

Financial ServicesEngland, United Kingdom11-50 Employees

Certua is a London-based financial services company that operates as a protection-focused life insurer in the UK. It positions itself as an embedded insurer, integrating life insurance into digital platforms such as fintech apps, mortgage services, HR and payroll systems, and wealth managers, so that customers can access cover within trusted environments. The approach aims to reach individuals who need protection but are not well served by traditional models, with the company handling the end-to-end process after partners bring in the customer base.

Operating within the UK regulatory framework, Certua is authorised by the PRA and supervised by the FCA, and it emphasizes in-house technology and independent, private funding. The business has grown its footprint in the region, with recent activity noting expansion of operations in the UK and Northern Europe, reflecting a broader push to make protection more accessible through established digital channels.

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