Robotics harvesting Certhon has recently launched and deployed automated harvesting robots (Artemy) for cherry tomatoes, with ongoing development of tomato-harvesting robotics in collaboration with DENSO. This indicates a strong capability and interest in automation for end-of-line post-harvest activities, presenting opportunities to upsell additional robotic solutions, maintenance contracts, and integration services for customers transitioning to full automation.

High-tech greenhouse The company positions itself as a high-tech innovator in horticulture with focus areas in high-quality greenhouse projects, DayLED farming, and robotics. Sell-side potential includes modular greenhouse infrastructure, advanced climate and lighting control systems, and software platforms that optimize energy use, crop yield, and remote monitoring for larger or expansion projects.

Global expansion Certhon has global reach with projects worldwide and notable collaborations (e.g., Shirakawa Japan with DENSO, Madar Farms desert cultivation). This suggests a receptive market for international project management, local compliance consulting, turnkey deployment, and aftercare services across diverse climates and regulatory environments.

Strategic partnerships Recent partnerships with DENSO and HW Seeds indicate a network-driven growth model and openness to joint ventures. Business opportunities exist in co-developed automation, sensors, and AI-driven crop optimization solutions, as well as cross-sell through partner ecosystems to accelerate customer adoption.

Financial momentum With revenue in the $50–$100 million range and a history of notable investments and acquisitions (Ridder Group acquisition for $300M), Certhon demonstrates scale and credibility. This supports pursuing larger, multi-site greenhouse deployments, long-term service agreements, and premium technology packages for major horticulture players seeking proven track records.