Affordable licenses Leverage their focus on low-cost Texas handgun license (CHL/LTC) classes as a cross-sell opportunity with affordable safety courses and bundle offers to attract first-time buyers.

Local retail strength Capitalize on their direct-to-consumer in-store and online inventory of handguns, rifles, shotguns, knives, and accessories to promote bundled gear packages and firearms safety bundles to existing customers and local enthusiasts.

Digital presence Engage their technology stack (Drupal site, iCIMS, email, analytics) to run targeted campaigns for class enrollments, transfers, and promotions; propose paid digital ads and retention emails to improve repeat business.

Payment flexibility Highlight the option to pay with Bitcoin alongside traditional methods to tailor crypto-focused promotions or affiliate offers that could expand audience reach among crypto communities.

Growth potential With revenue in the lower-to-mid seven figures and a lean team, pitch partnerships for wholesale or drop-ship programs, local event participation, and expanded classes to accelerate top-line growth.