Center for Marketing Technology of Bentley University

Market ResearchMassachusetts, United States1 Employees

The Center for Marketing Technology at Bentley University, based in Waltham, Massachusetts, operates within the market research sector. It develops best practices in marketing strategy, research, and customer insight for students, faculty, and business professionals, enabling the implementation of innovative programs.

The center provides consulting, education, and research services to both business partners and academia, covering digital marketing, social media, data analytics, and sustainable marketing approaches. Its work spans a range of industries and clients, including consumer goods, retail, finance, technology, healthcare, government, and education, influencing product launches and ROI-driven planning. Annually, it conducts extensive primary research, hosting more than 250 focus groups and over 150 e-surveys with respondents from about 1,000 to over 100,000 participants, to derive insights into consumer, industry, and organizational behavior.

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