Local Client Targeting Leverage the Plaza's local tenant base in Minneapolis–St. Paul area to position outsourced bookkeeping, payroll, tax, and fractional CFO services as a package for small businesses; aim to become the preferred accounting partner for multiple tenants and adjacent nearby firms.

Cloud Accounting Upgrade The current tech stack is Excel/Word-centric; propose cloud accounting implementation (QuickBooks Online, Xero) with data migration, automation, and secure client portals to increase efficiency and attract clients seeking modern financial management.

Sustainability Focus With Edina's climate action initiatives and partnerships, offer ESG reporting, carbon accounting, and sustainability KPI dashboards to clients and local partners, creating a differentiated service line tied to local policy trends.

Community Partnerships Active local government and school district activity suggests opportunities for training, compliance support, and advisory services; develop relationships with municipal and education networks to generate referrals and pilot projects.

Real Estate Focus As a plaza with multiple tenants and property management needs, offer property-focused services such as rent roll accounting, CAM reconciliations, owner financial statements, and streamlined reporting for property owners and management firms.