Growing Entertainment Investment Cedar Rapids recently announced a $275 million investment into a casino and entertainment center, signaling a significant boost in entertainment infrastructure that could attract more visitors and create opportunities for hospitality, dining, and retail partnerships.

Award-Winning Destination Being named the Best CVB/DMO in 2024 enhances Cedar Rapids' reputation as a leading travel destination, making it an attractive partner for tourism-related businesses seeking visibility and collaborations in the regional market.

Regional Recognition Cedar Rapids earned the SBA Iowa Small Business Community of the Year award, highlighting a vibrant local business environment that may benefit from business development services, sponsorships, or collaborative initiatives to support tourism growth.

Market Growth Opportunities With a diverse arts, cultural, sports, and culinary scene, there are opportunities to develop specialized tours, events, and promotional campaigns targeting niche markets such as arts enthusiasts, sports fans, or craft beer aficionados.

Digital Engagement Potential Leveraging Cedar Rapids Tourism’s current digital tools and their active promotional calendar, there is potential for innovative marketing collaborations to increase online engagement and attract targeted visitor demographics through tailored content and advertising.