CEC Research

Research ServicesNew Jersey, United States2-10 Employees

CEC Research is a consumer product research company based in Cranford, New Jersey, operating a specialized evaluation facility that supports sensory and consumer testing. The firm emphasizes a tailored approach to research, offering a range of testing spaces, from kitchen setups for food and beverage studies to focus group rooms with audio-visual capabilities, privacy options, and observation features, as well as facilities for personal care and fabric care prep. Its services target brands and clients in the consumer packaged goods sector, with a focus on flavors and fragrances, aiming to deliver data that is on time and on budget. The company situates itself as a boutique, technology-enabled evaluation center within the New York metropolitan area, prioritizing customization and attention to detail. A recent development is the addition of a professional hair salon within the facility, reflecting an expanded scope of in-house testing capabilities.

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