CBSi

Advertising ServicesNew York, United States51-200 Employees

CBSi is a marketing services firm based in Harrison, New York, that employs a quantitative approach to support client marketing efforts. The company concentrates on three areas: enhancement programs that reinforce the value of a client’s product or service, marketing services aimed at improving sales and customer retention through testing-driven methods, and quality assurance to ensure communications across channels are effective and efficient. Its client roster spans financial institutions, banks, insurers, manufacturers, service providers, and membership associations, including a major association of payment-card issuers, with enrollment across thousands of financial institutions. CBSi often functions as an extension of its clients’ marketing teams, reflecting a long-standing emphasis on detail and execution. A notable recent development is the company’s involvement in the Silver Apples Awards committee for the Direct Marketing Club of New York in 2020.

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