Strategic Focus Target B2B distribution and TI channel partners across Latin America and the Caribbean with a portfolio centered on printing and document management solutions, leveraging partnerships with Canon and Kyocera and solutions like MYQ.

Product Expansion Capitalize on the recent ECOSYS ma4000wifx launch to uncover demand among resellers for Kyocera multifunction devices, emphasizing sustainability, productivity, and compact design to drive channel sales.

Deal Structure Promote CBM Trading’s direct relationship model and clear commercial terms (no commission-based sales or individual seller schemes) as a differentiator to attract distributors seeking straightforward partnerships.

Growth Potential With revenue in the mid-range and a lean employee base, target small to mid-size VARs and MSPs in LATAM and Caribbean who can scale quickly with access to major brands and MyQ solutions.

Tech & Enablement Leverage the tech stack (CRM, email automation, WhatsApp for commerce, and web/demo tools) to accelerate distributor onboarding, lead nurturing, and rapid quote-to-order cycles for channel partners.