Market leadership CBE is a market leader in EPoS in Ireland and the UK and among the largest dealers in Europe, indicating strong credibility and potential for upsell around advanced EPoS solutions, hardware, and support packages to expanding retail and hospitality networks.

R&D focus CBE emphasizes innovation and R&D to meet evolving customer needs, suggesting opportunities to introduce new software modules, integrations, and value-added services that align with their roadmap and help differentiate from competitors.

Strong service With the motto We Sell Because We Service and a focus on unbeatable after-sales support, there is a sales angle for premium maintenance contracts, remote monitoring, training, and rapid incident response offerings.

Industry visibility Active participation in industry events and awards, sponsorships, and recognition as a top finalist indicate open doors for co-marketing, case studies, and partnership-driven sales initiatives with retailers and hospitality chains.

Financial scale Revenue in the high hundreds of millions and a sizeable employee base point to opportunities for enterprise-grade solutions, negotiated multi-site deployments, and scalable financing or leasing plans to support large client rollouts.