Premium events Target mid to large Chicago event planners and corporate clients who seek high-end, full-service catering with a strong emphasis on presentation and client relationships, leveraging Catering by Michaels’ reputation for quality and attentive service.

Experienced team Leverage the stability and loyalty of a long-tenured staff to reassure potential enterprise clients about consistent execution for complex events, and propose relationship-based packages that highlight dedicated account management and bespoke menus.

Digital engagement Utilize the existing tech stack (WordPress, Shopify, HubSpot, Zendesk Chat) to nurture leads, run targeted campaigns, and streamline inquiries, offering content like case studies, menus, and virtual tastings to convert event organizers.

Financial scale Position as a scalable catering partner for events ranging from intimate gatherings to multi-site conferences, highlighting revenue range and capacity to handle high-volume catering while maintaining quality.

Competitive landscape Identify opportunities by benchmarking against similar firms with similar employee counts and revenue, focusing outreach to clients of comparable caterers who may be open to switching to a service-oriented partner that emphasizes relationship-building and meticulous execution.