Category Design Advisors Employee Directory
Business Consulting and ServicesNew York, United States2-10 Employees
Category Design Advisors is a small business consulting firm based in Boston and New York, United States. It helps organizations identify, frame, and design new market categories across a range of industries and sizes. Co-founded by Kevin Maney and Mike Damphousse, the firm outlines its methodology and research into category behavior in the book The Category Creation Formula. The firm operates in the business consulting and services sector, focusing on category strategy and market design. With a compact team, the company aims to translate category design insights into practical outcomes for clients.