Market Position Target mid-sized resort properties in the San Diego area with 50–200 employees and annual revenue in the $25–250 million range, focusing on properties near Mission Bay and popular attractions for cross-selling of spa, wellness, and event services.

Sustainability & Experience Leverage the property’s waterfront and tropical grounds to position packages around nature-centric experiences, outdoor activities, and sunset views, offering bundling opportunities with spa treatments, private events, and outdoor leisure amenities.

Technology & Marketing Offer data-driven marketing collaborations by integrating with the property’s tech stack (infor, Cvent, iCIMS, Facebook Pixel) to optimize direct bookings, loyalty programs, and targeted campaigns for group bookings, weddings, and corporate retreats.

Revenue Growth Propose revenue-enhancing services such as event planning, corporate retreat packages, and bundled spa and dining experiences to tap into the revenue range indicated (roughly up to $250M) while aligning with comparable properties’ performance.

Competitive Fit Position as a competitive alternative to nearby resorts by highlighting strategic location near Sea World, Zoo, Old Town, and Gaslamp District, offering partnerships for cross-promotional activities and package deals that appeal to both leisure and group travel segments.