Omnichannel Intelligence Leverage Catalina’s real-time shopper database and AI-optimized data science to offer precise full-funnel targeting across in-store, TV, OOH and digital channels, appealing to retailers, CPG brands and agencies seeking optimized media planning, execution and closed-loop measurement.

Acquisition Synergy The Infillion acquisition creates an opportunity to cross-sell Catalina’s deterministic purchase intelligence to Infillion’s client base and integrate Catalina capabilities into Infillion’s composable advertising platform for multi-region campaigns.

Measurement Credibility NBC Universal trusted measurement partner recognition and industry awards position Catalina as a credible source for attribution and lift, enabling conversations to expand measurement offerings with premium networks and agencies.

Global Expansion Catalina’s footprint across the United States, Costa Rica and Europe signals readiness to pursue cross-border or multi-market deals; target European retailers and brands expanding into the US and vice versa to grow multi-region contracts.

Privacy Leadership A strong privacy and security posture can be leveraged to win risk-averse advertisers; propose privacy-first data governance, consent management and regulatory-compliant shopper targeting as a differentiator for sensitive verticals.