Leadership Transition Caster Communications is undergoing a planned leadership transition with long-time leaders Alexandra Crabb and Peter Girard taking ownership from founder Kimberly Lancaster. This presents a sales opportunity to offer executive PR and change-management support, communications coaching for the new leadership, and strategic branding programs to stabilize client messaging during the transition.

Tech Focus As a tech PR and digital marketing firm with experience across smart home, IoT, autonomous driving, AI, robotics, and related startups, Caster targets emerging technology brands. Opportunities exist to pitch expanded media relations, analyst briefings, product launch campaigns, and content marketing bundles tailored to cutting-edge tech verticals.

Awarded Reputation Caster is recognized in prestigious retrospective lists (Time Best Inventions, PC World's Best Smart Home) and attends major industry events like CES. Use these credibility touchpoints to position sales pitches around awards-driven campaigns, case studies, and influencer programs that amplify client visibility.

Capacity and Growth With a mid-market size of 11-50 employees and reported revenue between 25 and 50 million, Caster operates with boutique agility yet substantial reach. This suggests upsell potential for larger integrated campaigns, expanded digital marketing services, or multinational media outreach for existing technology clients seeking broader global exposure.

Leadership Availability Recent leadership changes and promotions among executives create openings for consultancy and retainer partnerships to help codify scalable processes, refine messaging, and support ongoing client retention during the transition, including becoming a trusted advisor to both current and prospective technology clients.