Insights

Global Expansion Casella Family Brands has established a strong international presence with its flagship brand Yellow Tail available in 70 countries. This global footprint presents opportunities to expand distribution networks and collaborate with new international retailers and distributors.

Diverse Portfolio The company's broad range of products spanning wine, beer, spirits, RTDs, and low-alcohol options allows for tailored sales approaches across different market segments and regions, catering to evolving consumer preferences for healthier and diverse beverage options.

Strategic Partnerships Recent collaborations with distributors like Hancocks and Proof Drinks highlight opportunities to strengthen distribution channels, especially in key markets such as New Zealand and Australia, increasing product reach and sales potential.

Recognition & Awards Casella’s accolades, including 'Best Producer Australia' at MUNDUS Vini and recognition of top Australian wines, enhance its credibility and can be leveraged to attract premium retailers, hospitality venues, and distributors seeking high-quality, award-winning brands.

Innovation Focus With a growing range of zero, low, and mid-alcohol alternatives, the company is well-positioned to capitalize on the trend towards wellness and moderation in drinking habits, opening doors to new market segments and partnership opportunities.

Casella Family Brands Tech Stack

Casella Family Brands uses 8 technology products and services including Looker, jsDelivr, Open Graph, and more. Explore Casella Family Brands's tech stack below.

  • Looker
    Analytics
  • jsDelivr
    Content Delivery Network
  • Open Graph
    Content Management System
  • Google Cloud
    Infrastructure As A Service
  • Shopify POS
    Points Of Sale
  • New Relic
    Real User Monitoring
  • Timesheets
    Time Tracking
  • Instagram Feed for WordPress
    Widgets

Media & News

Casella Family Brands's Email Address Formats

Casella Family Brands uses at least 1 format(s):
Casella Family Brands Email FormatsExamplePercentage
First.Last@casellafamilybrands.comJohn.Doe@casellafamilybrands.com
100%

Frequently Asked Questions

Where is Casella Family Brands's headquarters located?

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Casella Family Brands's main headquarters is located at Yenda, New South Wales 2681 Australia. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Casella Family Brands's official website and social media links?

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Casella Family Brands's official website is casellafamilybrands.com and has social profiles on LinkedInCrunchbase.

What is Casella Family Brands's NAICS code?

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Casella Family Brands's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Casella Family Brands have currently?

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As of May 2026, Casella Family Brands has approximately 311 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Digital: D. M.Head Of Marketing: A. J.Head Of Category & Insights: L. G.. Explore Casella Family Brands's employee directory with LeadIQ.

What industry does Casella Family Brands belong to?

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Casella Family Brands operates in the Beverage Manufacturing industry.

What technology does Casella Family Brands use?

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Casella Family Brands's tech stack includes LookerjsDelivrOpen GraphGoogle CloudShopify POSNew RelicTimesheetsInstagram Feed for WordPress.

What is Casella Family Brands's email format?

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Casella Family Brands's email format typically follows the pattern of First.Last@casellafamilybrands.com. Find more Casella Family Brands email formats with LeadIQ.

How much funding has Casella Family Brands raised to date?

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As of May 2026, Casella Family Brands has raised $130M in funding. The last funding round occurred on Mar 06, 2023 for $130M.

When was Casella Family Brands founded?

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Casella Family Brands was founded in 1969.

Casella Family Brands

Beverage ManufacturingNew South Wales, Australia201-500 Employees

At Casella Family Brands (CFB), we craft exceptional Australian wines, spirits, beers, and more - bringing people together through the joy of great drinks. 

Founded in 1969 by Filippo and Maria Casella, what began as a modest, hand-built winery has grown into Australia’s largest family-owned drinks company. A defining moment came in 2001 with the launch of [yellow tail], a wine created to be approachable, enjoyable, and globally appealing. Its quality, great taste and bold packaging quickly made it a household name, and it is now available in 70 countries worldwide.

Today, our diverse portfolio spans multiple categories - including wine, beer, cider, RTDs, and spirits - with beloved brands such as [yellow tail], Peter Lehmann Wines, Brand’s Laira, Morris of Rutherglen, and Baileys of Glenrowan. We’re also proud to offer a growing range of zero, low, and mid-alcohol alternatives, reflecting our commitment to innovation and evolving consumer preferences. 

Guided by strong family values, we remain dedicated to our people, our growers, our communities, and the environment. With a spirit of entrepreneurship and a passion for excellence, we continue to shape the future of Australian beverages.

Section iconCompany Overview

Headquarters
Yenda, New South Wales 2681 Australia
NAICS Code
3121 - Beverage Manufacturing
Founded
1969
Employees
201-500

Section iconFunding & Financials

  • $130M

    Casella Family Brands has raised a total of $130M of funding over 1 rounds. Their latest funding round was raised on Mar 06, 2023 in the amount of $130M.

  • $1M$10M

    Casella Family Brands's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $130M

    Casella Family Brands has raised a total of $130M of funding over 1 rounds. Their latest funding round was raised on Mar 06, 2023 in the amount of $130M.

  • $1M$10M

    Casella Family Brands's revenue is estimated to be in the range of $1M$10M

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