Cost Saving Cartridges Leverage the cost advantage of compatible ink and toner to win price-sensitive buyers such as small businesses and educational institutions. Emphasize cost-to-performance and environmental benefits, plus the satisfaction guarantee. Sales actions include tiered bulk pricing, loyalty programs, and easy reordering via an online portal to drive repeat purchases.

Sustainable Partnerships Leverage partnerships with Planet Ark and Optus to appeal to ESG-conscious procurement teams. Position cartridges as part of a sustainable printing program with recycling take-back, reduced waste, and environmental impact reporting for clients.

Franchise Network Growth Tap into the extensive franchise network to scale B2B selling with multi-site corporate accounts, local store engagement, and channel incentives. Run co-branded campaigns and local procurement programs to win contracts with SMBs that operate across multiple locations.

SMB Procurement Fit Target small to medium businesses, schools, and educational institutions with volume-based pricing and flexible invoicing. Highlight the satisfaction guarantee to reduce switching risk and offer a print footprint assessment to surface savings and upsell maintenance services.

Digital Conversion Tools Maximize online engagement using LiveChat, Privy, and search tools to capture and qualify leads. Deploy targeted promotions and retargeting for high-value segments and integrate with CRM so sales teams and franchise stores can follow up efficiently.