Large network reach Cartera operates a vast merchant-funded Shop & Earn network in the US and Canada, reaching 225M+ audience members and awarding billions in rewards annually, signaling strong potential for partner expansion and co-branded promotions.

Rakuten synergy As a Rakuten company since 2017, Cartera can leverage Rakuten’s broader ecosystem to cross-sell loyalty solutions, access additional retailers, and align with Rakuten’s merchant and consumer base for accelerated growth.

Retailer-focused growth With 1,500 familiar retailers and ongoing promotions, there is an opportunity to upsell enhanced loyalty programs, exclusive partnerships, and targeted incentives to drive higher merchant-funded rewards and incremental revenue.

Data-driven personalization Current tech stack and analytics capabilities enable personalized savings experiences; sales teams can propose tailored loyalty add-ons, API integrations, and data-backed marketing services to improve merchant ROI.

Expansion momentum Recent collaboration with Kigo to extend personalized retail savings to 100M+ loyalty members demonstrates momentum and opens doors for joint campaigns, regional expansions, and scaled marketing programs.