Carry1st
Technology, Information and InternetWestern Cape, South Africa51-200 Employees
Carry1st is a mid-sized technology company based in Cape Town, South Africa, operating a consumer fintech platform that aims to broaden access to digital content and payments across Africa and the Middle East. Its Carry1st Shop serves as a direct-to-consumer storefront for game top-ups and digital content, supported by a broad distribution network and access to many local payment methods through Pay1st. Pay1st functions as a monetization engine and Merchant of Record, enabling local payments while addressing fraud, tax, repatriation, and customer support across 19 core markets. The company serves global brands looking to unlock hard-to-reach markets by simplifying settlements and boosting digital sales in the region. Its platform is trusted by major global publishers, including Activision, EA, Riot Games, Netease, and the Match Group, illustrating its role in Africa and the Middle East's gaming and payments ecosystems. In 2023 Carry1st launched the Pay1st platform, expanding its monetization capabilities.
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