Growing Digital Content Market Carry1st operates Africa's fastest-growing direct-to-consumer web shop for game top-ups and digital content, serving millions of engaged users. This indicates a substantial consumer base and increasing demand for mobile gaming and digital monetization solutions, presenting opportunities for partners interested in expanding digital payments and content distribution networks.

Localized Payment Solutions Through Pay1st, Carry1st offers access to over 120 local payment methods including mobile money and bank transfers, addressing the low credit card penetration prevalent in Africa and the Middle East. This provides a valuable partnership avenue for payment providers aiming to enhance reach and tailor services to emerging markets.

Expanding Esports Ecosystem Carry1st hosts major events like the Africa Cup and qualifiers for global tournaments, actively growing the esports scene across Africa. This creates opportunities for brands and sponsors to engage with a rapidly expanding gaming community and for technology providers to support esports infrastructure development.

Strategic Partnerships and Funding Supported by prominent investors such as a16z, Google, and Riot Games, Carry1st collaborates with top global companies, indicating strong industry recognition. This backing enhances its credibility and potential as a partner for joint ventures in gaming, content localization, and payment technology expansion.

Innovation in Gaming and Payments Carry1st actively launches new gaming initiatives like Wildcard Slots and regional tournaments, integrating local talent and fostering inclusion. Coupled with their innovative monetization engine, this presents opportunities for technology providers and advertisers to develop tailored solutions for Africa’s diverse gaming market.