Local Market Focus Target the Charlotte arts community—independent studios, maker spaces, and local schools—to build wholesale and recurring supply relationships, leveraging proximity and community events.

Marketing Enablement Leverage existing Mailgun and Open Graph infrastructure to drive targeted email campaigns and social sharing, promoting bundles, promotions, and workshop signups to increase online orders and loyalty.

Online Experience Audit and enhance the online shopping experience to maximize e-commerce conversions: optimize product catalog and checkout flow, improve site performance, and consider inventory integrations to enable cross-selling.

Wholesale Growth Develop a B2B wholesale program with tiered pricing and easy onboarding for small retailers, studios, and art programs to expand beyond direct-to-consumer sales.

Strategic Partnerships Differentiate through personalized customer service, local events, and distribution options; pursue partnerships with nearby educational institutions and art groups to generate repeat business.