Purpose led growth Target organizations pursuing integrated purpose strategies to differentiate from competitors. Carol Cone ON PURPOSE combines strategy, research, and activation to drive both business performance and social impact, creating upsell opportunities for end-to-end purpose programs.

Strategic partnerships Leverage The Purpose Collaborative network to offer collaborative engagements with partner firms and thought leaders. Propose joint initiatives that broaden scope, such as cross-firm partnerships or co-branded research projects that expand client reach.

Sustainability focus Position services around embedding sustainability and social impact into core business strategy. Upsell sustainability measurement, reporting, and stakeholder engagement to clients aiming to improve trust, compliance, and long-term value.

Mid-market expansion Target companies with 11-50 employees and revenue in the $10M–$25M band seeking scale via purpose-driven branding, marketing, and governance. Highlight quick wins and scalable frameworks that align with growth ambitions.

Technology enablement Offer digital transformation of purpose initiatives using their tech stack familiarity (Wix, WordPress, Google Cloud) to deliver scalable online campaigns, measurement dashboards, and customer/community engagement platforms.