Flexible capacity Carmichael Solutions offers flexible contract manufacturing and packaging for liquid haircare and skincare with short lead times, presenting an opportunity to upsell scalable services to brands seeking reliable, quick-turn production.

Minimums and speed With a minimum run of 12,000 units and a 6-8 week lead time, target mid-market beauty brands and emerging brands looking to scale production without long procurement cycles.

Brand extension Position as an extension of a client’s brand by emphasizing quality, customization, and quick turnaround, appealing to companies needing private-label or white-label manufacturing for rapid market entry.

Tech enablement Leverage their tech stack (NetSuite, WordPress, Shopify, Microsoft 365) to offer integrated order management, e-commerce fulfillment, and streamlined invoicing, appealing to firms prioritizing digital operations.

Small to mid-market focus Target smaller to mid-sized personal care brands that require reliable contract manufacturing but lack the scale of large agencies, offering growth-ready capabilities at a competitive price point.