Exclusive distribution Carl Schaedel & Co. is an exclusive distributor of Viking Kitchen appliances across multiple states, presenting a targeted sales opportunity to expand retailer and dealer partnerships within its current territory and adjacent markets.

Experience centers The company operates Viking Cooking School and Appliance Resource Showrooms open to the public, creating live-demo environments ideal for co-marketing, training programs, and coordinated promotions that can drive higher appliance adoption.

Established footprint With over 75 years in business and a revenue range of 25-50 million, there is demonstrated channel trust and stability, making it a reliable partner for long-term distribution deals and joint ventures in the consumer goods space.

Geographic focus Territory includes NY, NJ, PA, WV, parts of DE, OH, and KY, allowing sales teams to tailor regional campaigns and leverage local retailer networks for accelerated product availability and showroom events.

Leadership and contact channels Multiple Viking distribution contacts and regional locations (Suwanee GA and Greenwood MS) provide accessible collaboration points for enterprise partnerships, co-branding opportunities, and strategic financing discussions.