MAS Licensed Growth CardUp operates as a MAS licensed Major Payment Institution in Singapore and serves Singapore, Hong Kong, and Malaysia. This regulatory standing and regional footprint present a sales opportunity to financial institutions and fintechs seeking compliant, cross-border digital payment solutions and potential partnerships to expand card-enabled payables and receivables.

Card-Payments Expansion The platform turns large expenses traditionally paid by cash, cheque, or bank transfer into card payments, including rent, payroll, insurance, and supplier invoices. This creates opportunities to upsell to mid-market and tech-enabled SMBs looking to optimize cash flow, automate AP/AR, and unlock card-based rewards.

Automation & No-Code No-code payments and automated processing reduce manual workload and enable faster reconciliation through integrations (e.g., Xero) and dashboards (Tableau). Sell to finance teams seeking efficiency gains, tighter control, and seamless accounting integrations.

Strategic Partnerships Recent partnerships with HeyMax and Qanvast indicate a channel and vertical expansion strategy. There is a clear path to co-sell with fintechs, property/real estate service providers, and design/renovation firms to broaden adoption of card-enabled payables and digital collections.

Funding & Scale Readiness With revenue in the low to mid single-digit millions and backing from Funding Societies, CardUp demonstrates financial health and growth readiness for enterprise deals and regional expansion. Target mid-market customers and strategic alliances that benefit from scalable, compliant payment rails.