Events & Meetings Leverage their extensive meeting facilities (18 rooms) and capacity for up to 350 delegates to pitch corporate events, conferences, team-building retreats, and hybrid or VIP seminars. Offer tailored packages around venue, catering, and on-site activities to secure repeat business.

Wellness & Spa Target wellness and corporate health programs around the £10 million spa and expansive spa gardens, promoting corporate wellness retreats, executive stress management weekends, and spa membership partnerships with cross-sell to leisure travelers and weddings.

Luxury & Stays Capitalize on luxury accommodation with newly added ultra-luxury suites and high-end dining experiences to upsell corporate retreats, incentive trips, and wedding couple packages, emphasizing premium room views and vineyard-inspired dining.

Sports & Weddings Market golf memberships and two championship courses for corporate outings and golf-centric retreats, while positioning the venue for weddings and milestone celebrations through expert event planning, diverse venues, and on-site catering.

Awards & Prestige Use recent awards and recognition (Best Accommodation in Chester, World Luxury Spa Awards) to pursue new business pipelines with travel agencies, corporate MICE buyers, and luxury leisure clients seeking proven quality and destination credibility.