Strategic Partnerships The recent integration with Certain, Inc. and the IdentiSys acquisition signal a commercial opening to bundle event technology with identity and AI-powered management. This creates a strong cross-sell thesis to large enterprises needing secure attendee credentials, badge printing, and on-site access control alongside event data insights. Leverage joint go-to-market with IdentiSys and Capture to target corporate conferences, tradeshows, and security-conscious events.

Intelligent Analytics CaptureAI transforms on-site event data into actionable insights such as engagement metrics, behavioral patterns, and sentiment. This enables a compelling ROI narrative for marketing and executive teams and supports premium analytics offerings. Target enterprise customers seeking measurable event impact and upsell advanced dashboards and data consultancy services.

CRM Integrations Core capabilities including registration, data integrations, lead retrieval, meeting management, and RFID/barcode tracking position Capture to deepen CRM and data platform integrations with Salesforce, HubSpot, and other enterprise tools, driving automated lead-to-revenue workflows and measurable pipeline impact.

Enterprise Focus With decades of experience serving corporate conferences and tradeshows, Capture has a defensible enterprise focus. Emphasize reliability, scalable on-site workflows, and enterprise-grade integrations to win multi-year contracts and larger deals.

Identity Security Identity and access control capabilities via badge printing and RFID, combined with IdentiSys’ security solutions, create a compelling value proposition for security-conscious customers. Pitch end-to-end credentialing and data capture to reduce risk and improve attendee experience.