Integrated Care Capitol Lakes operates as a continuing care retirement community (CCRC) offering multiple levels of care on site, presenting opportunities to upsell transitions from independent living to assisted living, memory care, skilled nursing, and rehabilitation services to existing residents and through referrals.

Affiliated Strength As an affiliate of Pacific Retirement Services, Capitol Lakes can leverage PRS’s network for cross-selling, program partnerships, shared services, and access to a broader pipeline of potential residents and referral sources.

Wellness Programs Robust wellness initiatives and on-site health services position Capitol Lakes to market preventive care, fitness, and wellness memberships to attract health-conscious seniors and to partner with external healthcare providers for specialized programs.

TECH STACK Current technology usage (marketing automation, consent/privacy tools, online training, and security) signals readiness to optimize digital outreach, lead capture, and resident experiences; SRP and site reliability support scalable engagement with prospects and families.

Growth Potential Revenue range and mid-size employee base indicate capacity for expansion initiatives, partnerships with culinary and hospitality providers, and potential financing or development collaborations to enhance on-site services and attract new referrals in the Madison region.