Growing Membership With over 120,000 members and continuous growth, there is a clear opportunity to offer personalized financial products and services tailored to a large, expanding customer base.

Recognition and Awards Recent accolades such as the 2025 Workplace Excellence and Employee Friendly Workplace certifications highlight a positive corporate culture, making the organization open to collaboration and innovative projects.

Community Engagement Strategic partnerships like the Green Bay Rockers partnership demonstrate a strong community presence, suggesting potential for sponsorships, community-focused marketing, and local event activations.

Financial Investment Moves Their recent $23M investment into Ether and focus on tech-oriented tools signal openness to financial technology solutions, making it a receptive target for blockchain, security, and digital banking innovations.

Leadership Transition The retirement of the longtime CEO presents an opportunity to introduce leadership development, executive coaching, and tailored leadership solutions that align with their growth and cultural values.