Strategic Acquisition CanSource recently expanded its nationwide printing capabilities by acquiring Craft Beverage Warehouse, enabling digital printed can production across Wisconsin and Colorado. This presents a cross-sell opportunity to existing Ball can customers who need digital printing at scale and geographic flexibility.
Top Tier Partners As a trusted distributor of Ball products with an all-star customer service team, CanSource can leverage premier supplier relationships to upsell premium packaging options, customization services, and faster fulfillment for beverage brands seeking differentiated can formats.
Growth Geography National print capabilities and facilities in WI and CO position CanSource to target craft beverage brands and regional brewers seeking localized supply chains, shorter lead times, and reduced freight costs for digital printed cans.
Tech Enabled Leveraging analytics and a digital stack (Google Analytics Enhanced eCommerce, PHP, MySQL, jQuery), CanSource can offer data-driven merchandising, trackable campaigns, and online ordering optimizations to attract data-conscious beverage customers and improve conversion.
Small to Mid Market Focus With a lean team in the 11-50 employee range and a mid-market revenue profile, CanSource can pursue tiered service packages for small and mid-sized beverage brands seeking scalable can supply, digital printing, and dedicated customer support without enterprise+ pricing.