Wholesale Growth The business already promotes volume discounts for wholesale accounts and serves both beginners and experienced chandlers, signaling strong B2B sales potential. Key plays include expanding wholesale partnerships with craft retailers and studios, launching a streamlined wholesale onboarding portal, and offering tiered pricing and private-label options.

Digital Marketing They invest in Bing Ads and Facebook Pixel, indicating active paid acquisition. Potential to boost ROI with expanded paid search and social campaigns, retargeting and lookalike audiences, cart abandonment recovery, and deeper marketing data integration via NetSuite CRM for segmentation.

Product Expansion Catering to both new and seasoned makers creates cross-sell opportunities for starter kits, bundles, consumables, and accessories. Explore private-label partnerships, exclusive items, and education-focused content to drive higher order value.

Operational Scalability With a small team and online-focused operations, there is room to scale through inventory automation in NetSuite, improved fulfillment processes, and reliable USPS shipping as a differentiator for wholesale and consumer customers.

Positioning & Partnerships Competing with larger suppliers, emphasize niche expertise, personalized service, and flexible wholesale terms. Opportunities exist in partnerships with craft educators, workshops, and affiliate programs to expand reach into targeted maker communities.