Local Focus Capitalize on CPM’s neighborhood positioning to tailor community-focused promotions, in-store events, and local supplier partnerships that drive foot traffic from nearby residents on Mclendon Ave and Clifton Road.

Small Scale Leverage the small-to-mid size team (11-50 employees) to offer flexible, personalized service and targeted B2B partnerships with local producers, handling niche demand for natural, organic, and specialty groceries.

Digital Readiness Engage CPM with targeted digital channels using their tech stack (Snowplow, Sentry, Heap, Piwik PRO) to analyze customer behavior, optimize campaigns, and deploy personalized offers for frequent shoppers.

Financial Growth Position growth plays around driving higher basket size and repeat visits to reach closer to revenue scalability thresholds, offering partnerships that boost weekly sales through promotions, loyalty, and bundling of local products.

Beer & Wine Upsell Exploit the strong beer and wine selection by proposing curated pairings, seasonal promotions, and in-store tastings to attract adjacent crowds and increase add-on purchases for non-groceries categories.