Pro Artist Focus Target professional makeup artists and studios with pro discounts, Editorial Credits, and Content Creator programs, leveraging Mary Erickson’s industry credibility to build partnerships and drive bulk or recurring orders.

Global Reach Capitalize on worldwide shipping and free US shipping over a threshold to acquire international customers. Offer localized promos or partnerships with international artists and schools to expand cross-border sales.

Curated Brand Advantage Highlight the store’s selective, artist-first product lineup and new brand arrivals (such as MOB Beauty and R+Co) to attract boutiques, salons, and film/TV production teams seeking trusted, high-quality products.

Content Driven Leverage recent tutorials and collaborations (Wonder Woman makeup tutorial) to fuel content marketing, affiliate programs, and sponsorships with creators and agencies to generate demonstrations and sales leads.

Tech and Commerce Utilize the existing tech stack (Shopify, BigCommerce, Google Ads, Amazon Web Services) to optimize paid acquisition, retargeting, and omnichannel commerce, while offering seamless checkout options like Apple Pay and Venmo to improve conversion.